Available for the project

Available for the project

Est.2016
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we transform passive scrollers into active, engaged supporters of brands from the midwest to Mountain view.

brand's

communicate your value to the people you care about through strategy that puts humanity over hype and people's passions over pure positioning.

Our Journey & Vision

A Note from the Founder

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Dear friends,

When I began my career, I thought of myself as a bit of a jane of all trades— a little bit technologist, a little bit culture addict, a lIttle bit strategist, and a whole lot of personality.

but once I actually focused on the things that bring me energy— identifying opportunities for brands to improve their approach and bring humanity to the forefront, it was only a matter of time before I actually got good at the true craft of strategy.

my vision for the years ahead is simple— continue doing what energizes me by putting my best foot forward for you, your brand, and our future.

let's collaborate to envision a future that communicates your brand with clarity, humor, and integrity in a way that builds trust with supporters and inspires action from advocates.

With gratitude,

shelby williams

Founder, Strategy by shelby

Services

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Brand strategy

Market positioning
Audience research
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Brand strategy

Market positioning
Audience research
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Brand strategy

Market positioning
Audience research
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Brand guidelines

brand audit
visual evolution
migration strategy
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Brand guidelines

brand audit
visual evolution
migration strategy
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Brand guidelines

brand audit
visual evolution
migration strategy
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Rebranding & brand refresh

Social & content assets
Responsiveness
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Rebranding & brand refresh

Social & content assets
Responsiveness
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Rebranding & brand refresh

Social & content assets
Responsiveness
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Packaging design

Color systems
Visual usage rules
Copy style
Asset library setup
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Packaging design

Color systems
Visual usage rules
Copy style
Asset library setup
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Packaging design

Color systems
Visual usage rules
Copy style
Asset library setup
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Virtual identity design

Structural concepting
Shelf impact analysis
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Virtual identity design

Structural concepting
Shelf impact analysis
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Virtual identity design

Structural concepting
Shelf impact analysis
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Ready to grow your brand

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The Results Speak for Themselves

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a brand built from the ground up

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a brand built from the ground up

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a brand built from the ground up

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Industries served worldwide

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Industries served worldwide

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Industries served worldwide

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Customer Satisfaction Score

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Customer Satisfaction Score

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Customer Satisfaction Score

hear from our satisfied clients

Maya lin

Founder, luna botanicals

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They understood our complex startup vision and brought it to life with clarity, confidence, and incredible attention to detail.

Maya lin

Founder, luna botanicals

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They understood our complex startup vision and brought it to life with clarity, confidence, and incredible attention to detail.

Maya lin

Founder, luna botanicals

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They understood our complex startup vision and brought it to life with clarity, confidence, and incredible attention to detail.

Lena torres

Manager

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We saw a 2x increase in engagement within weeks. we now attract our dream clients and look like the premium brand we are.

Lena torres

Manager

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We saw a 2x increase in engagement within weeks. we now attract our dream clients and look like the premium brand we are.

Lena torres

Manager

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We saw a 2x increase in engagement within weeks. we now attract our dream clients and look like the premium brand we are.

Drew kim

Co-founder, Loopwave

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They transformed scattered ideas into a stunning, unified brand presence. strategic minds with design mastery — a rare mix.

Drew kim

Co-founder, Loopwave

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They transformed scattered ideas into a stunning, unified brand presence. strategic minds with design mastery — a rare mix.

Drew kim

Co-founder, Loopwave

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They transformed scattered ideas into a stunning, unified brand presence. strategic minds with design mastery — a rare mix.

Michael rey

Creative director

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They helped us redefine our brand identity, and the response from our customers has been overwhelming.

Michael rey

Creative director

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They helped us redefine our brand identity, and the response from our customers has been overwhelming.

Michael rey

Creative director

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They helped us redefine our brand identity, and the response from our customers has been overwhelming.

4.5

/5

Star
Star

Trusted by clients

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56+ times we’ve helped clients take the leap.

56+ times we’ve helped clients take the leap.

56+ times we’ve helped clients take the leap.

drop us a note

drop us a note

drop us a note

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