Target Deals 23/24

Upon beginning my role as a Sr. Creative Strategist at Target, I was tasked with shadowing, then eventually leading the strategy for one of the company's largest enterprise initiatives, the Deals campaign. The team's goal was to convince shoppers who don't always trust themselves to stay within their budgets at Target that the company has affordable solutions to seasonal shopping.

As I eased into the territory of leading the strategy for the campaign, I was pushed into new territory as a Strategist and quickly took on presenting concepts and strategic approaches to Senior Leadership, sharing my point of view throughout creative conception and execution, and translating marketing objectives to creative teams through smart, resonant strategies. My favorite part? Having the opportunity to lead such impactful work with an incredible team.