Maker's Mark Mint Julep Quiz

To celebrate Mint Julep month and continue the momentum of their Cocktails for Cleanup environmental initiative, Maker's Mark collaborated with the Twitter Brand Strategy team to launch a custom quiz dedicated to showing Julep aficionados how to make the perfect mint julep in time for the Kentucky Derby.

As a Brand Planner for this launch, I helped to ideate around the initial Mint Julep month/Cocktails for Cleanup brief and, upon sell-in, shepherded the concept through to execution with the production squad at Twitter.