Twitter Blackbirds Black History Month Chatbot

To celebrate Black History Month on Twitter and continue to build upon my technologist skillset after having studied Information Systems, I took the initiative of working with Twitter's then-new Direct Message chatbot API to create a custom chatbot for the company's employee resource group for Black employees, Twitter Blackbirds.

The chatbot invited people to explore four features, including discovering Black history facts of the day, cultural events in major cities nationwide, self-care tips, and #ForTheCulture fun. It included a content integration from GIPHY to feature custom Black History Month GIFs. Throughout the month of February, the chatbot drove over 50K messages and secured national coverage in top-tier publications, including Mashable, TechCrunch, and Adweek.

I loved working on this with my colleague, Rafi Jacoby, the team at Giphy, and the leads of Blackbirds because it gave me a chance to build and pitch an initiative that related back to appreciation of Black culture on Twitter.