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They say you should never judge a book by its cover. Alas, we humans can't help ourselves. Similarly, we judge brands and businesses by their names and identities every day. That's why understanding your brand's identity and name is a critical piece to the puzzle that is your overarching strategy for success.
Brand Identity & Naming
Whether dissecting what's in a name or analyzing archetypes, let's collaborate to carve out a unique lane for your brand.
Brand identity & naming includes competitive analysis, understanding your unique value proposition, conducting copy analysis, and delivering three sample names to successfully position your brand to savvy and discerning consumers.
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